Privacy Policy

Last updated: 13/05/2026

Welcome to iTero Gaming Ltd ("we," "our," or "us"). This Privacy Policy explains how we handle information when you use our website https://itero.gg, or our app, The iTero Coach.

We value your trust and want you to clearly understand how your information is collected, used, and protected.

1. Information We Collect

We may collect basic contact and usage information, which may include your email address, or general details you share while interacting with our website.

Cookies & Analytics

We use cookies and similar technologies to enhance your experience and understand usage patterns.

Types of cookies we may use include:

• Essential
• Analytics

You can disable cookies through your browser settings, though certain features may not function correctly.

2. How We Use Your Data

• Your data may be processed for essential services, and to ensure our website and app are running safely and correctly.
• Where you have given your consent during registration, we may use your email address to send you updates about the app, including new features and offers. You can withdraw this consent and opt out at any time by clicking the unsubscribe link included in every email, or by contacting us at help@itero.gg.
• Emails may be used to help show you the most relevant ads. Emails are cryptographically hashed before use to maximise anonymisation. These hashed emails may then be shared with our trusted third-party ad provider, Overwolf Ltd., and their identity partners (including LiveRamp, ID5, and The Trade Desk), for the sole purpose of providing you with relevant ads during your time on the app. You may object to this use at any time by contacting us at help@itero.gg.

3. Sharing Information With Third Parties

We may work with trusted service providers who help us operate or improve our website.

These partners may assist with services such as:

• Firebase (Google), who store and manage iTero accounts and the relevant data.
• Overwolf Ltd., who are responsible for the provision of ads within our app.
• Analytics Providers, who help us understand how our app and website are used.
• Payment Processors, who help facilitate payments and subscriptions within the app.

4. International Data Transfers

Some of our service providers are based outside the UK and EEA. In particular, Firebase is operated by Google LLC in the United States, and Overwolf Ltd. is based in Israel. Where personal data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place — such as Standard Contractual Clauses approved by the relevant authorities — to protect your information in accordance with applicable law.

5. Data Retention

We keep information only as long as needed to operate our services, after which we delete or anonymize it.

6. Your Rights & Choices

You may contact us at help@itero.gg to request:

• Access to your information
• Correction of inaccurate information
• Deletion of your personal data

We will respond within applicable legal timelines.

7. Compliance With Privacy Laws

UK GDPR

For users located in the United Kingdom, we act as a data controller under the UK General Data Protection Regulation (UK GDPR), as retained in UK law by the Data Protection Act 2018. We are regulated by the Information Commissioner's Office (ICO).

We process your data under the following lawful bases:

• Performance of a contract — processing necessary to provide your account and core app features.
• Legitimate interests — using hashed emails for ad targeting, where this does not override your privacy rights.
• Consent — where you have opted in to receive marketing communications from us.

You have the right to access, rectify, erase, restrict, or object to the processing of your personal data, and the right to data portability. You also have the right to lodge a complaint with the ICO at https://ico.org.uk.

GDPR (European Union / EEA)

For users located in the EEA, we process your data under the following lawful bases:

• Performance of a contract — processing necessary to provide your account and core app features.
• Legitimate interests — using hashed emails for ad targeting, where this does not override your privacy rights.
• Consent — where you have opted in to receive marketing communications from us.

You have the right to access, rectify, delete, restrict processing, object to processing, and request data portability. You also have the right to lodge a complaint with the supervisory authority in your country of residence.

CCPA (California)

California residents may:

• Request deletion of their personal data
• Request details on categories of personal data collected
• Opt out of the sale or sharing of personal information

You may contact help@itero.gg to exercise these rights.

8. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no online system can guarantee complete security at all times.

9. Updates to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website at https://itero.gg/privacy-policy.

10. Contact Us

If you have questions about this Privacy Policy, you can reach us at:

• Email: help@itero.gg
• Company: iTero Gaming Ltd.
• Address: 70 Conduit Street, London, England, W1S 2GF
• Website: https://itero.gg